Privacy Policy

WAY OF THE WOLFPACK LIMITED
Jacqlin Richards | Parenting Alchemist

Last Updated: October 2026

This Privacy Policy explains how Way of the WolfPack Limited (“we”, “us”, “our” or “Way of the WolfPack”) collects, uses, stores and protects personal information when you visit www.jacqlinrichards.com (“Website”), interact with us, join our community, register for an event or workshop, download a resource, or purchase or participate in one of our products, programmes or services.

The Website is owned and operated by:

Way of the WolfPack Limited
NZBN: 9429046841261
New Zealand
Email: [email protected]

By using this Website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes to our business, Website, services, technology or legal obligations. The current version will always be published on this Website with the date it was last updated.

1. Personal Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• subscribe to our email list or newsletter;
  
• download a free resource or sample chapter;
  
• register for a workshop, event, webinar or other experience;
  
• purchase a book, programme, course, membership, coaching service, event ticket or other product or service;
  
• apply for or enquire about working with us;
  
• join an online group, membership or community;
  
• complete a form, survey or questionnaire;
  
• contact us by email, through the Website, social media or another communication channel;
  
• participate in our workshops, programmes, coaching or community spaces; or
  
• otherwise communicate or interact with us.

Depending on the nature of your interaction with us, this information may include your name, email address, telephone number, billing or delivery address, order details, responses to forms or questionnaires, and the content of communications you send to us.

If you interact with us through social media or other third-party platforms, we may also receive information that you choose to make available through those platforms.

Where you choose to provide comments, testimonials, photographs, videos or other content to us, we may collect and retain that information in accordance with the purpose for which it was provided and any permission you have given us.

2. Purchases and Payment Information

If you purchase a product or service from us, we collect the information reasonably necessary to process and fulfil your purchase.

Payments may be processed through third-party payment providers. Payment details such as full credit or debit card numbers are generally collected and processed directly by the relevant payment provider rather than stored by us.

Those third-party providers process your information in accordance with their own privacy and security policies.

We may retain information relating to your transaction, including your name, contact details, product or service purchased, payment status and transaction records, where reasonably required for administration, accounting, taxation, legal or customer-service purposes.

3. Information Collected Automatically

When you use our Website, certain technical and usage information may be collected automatically.

This may include:

• your IP address;
  
• browser type;
  
• device information;
  
• pages visited;
  
• time spent on the Website;
  
• referring websites or links;
  
• general geographic information;
  
• interactions with Website content; and
  
• other analytics or technical information.

We may use cookies, pixels and similar technologies to help our Website function, understand how visitors use the Website, measure the effectiveness of our marketing and improve our content, products and services.

You can generally control or disable cookies through your browser settings. Some parts of the Website may not function correctly if certain cookies are disabled.

4. Analytics and Advertising

We may use third-party analytics, marketing and advertising services, including services provided by platforms such as Google and Meta, to understand Website usage, measure advertising effectiveness and communicate with people who may be interested in our work.

These providers may use cookies, pixels or similar technologies in accordance with their own privacy policies.

Where permitted by applicable law, we may also use information provided to us to create custom or similar audiences through advertising platforms or to deliver advertising that may be more relevant to people who have shown an interest in our work.

5. How and Why We Use Your Information

We may use personal information to:

• provide products, services, programmes, coaching, memberships, workshops, events and resources you have requested;
  
• process and fulfil purchases and registrations;
  
• deliver books or other physical products;
  
• manage customer or participant accounts;
  
• communicate with you about purchases, registrations, programmes or services;
  
• respond to questions, enquiries and requests;
  
• provide customer support;
  
• send resources or information you have requested;
  
• send newsletters, updates, educational content, offers and marketing communications where permitted;
  
• administer workshops, programmes, memberships, events and online communities;
  
• improve our Website, products, programmes and services;
  
• understand how people engage with our Website and content;
  
• measure and improve our advertising and marketing;
  
• maintain appropriate business, accounting and transaction records;
  
• protect our Website, business, users and intellectual property;
  
• comply with legal and regulatory obligations; and
  
• establish, exercise or defend legal rights where necessary.

We only collect and use personal information where we have an appropriate reason to do so, including where you have given consent, where processing is necessary to provide something you have requested or purchased, where we have a legitimate business interest, or where processing is required by law.

6. Email and Marketing Communications

If you subscribe to our email list, register for certain resources or experiences, or otherwise consent to receiving communications from us, we may send you emails containing educational content, business updates, information about our work, products, services, programmes, workshops, events or other offers.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails.

You may still receive essential administrative or transactional communications relating to products, services, events or programmes you have purchased or registered for.

8. How Your Information Is Stored and Shared

We take reasonable steps to keep personal information secure and confidential.

We may use trusted third-party providers to help operate our business and deliver our Website, communications, products and services. These may include providers of:

• website hosting and website technology;
  
• customer relationship management and email marketing systems;
  
• payment processing;
  
• online course, membership or community platforms;
  
• analytics and advertising;
  
• video conferencing and event delivery;
  
• cloud storage;
  
• accounting and administration;
  
• book ordering, fulfilment or delivery; and
  
• professional services such as legal and accounting support.

We may provide these parties with access to personal information only to the extent reasonably necessary for them to perform services on our behalf.

We do not sell your personal information.

We may disclose personal information where required by law, regulation, legal process or government authority, or where reasonably necessary to protect our legal rights, our business, our users or another person’s safety.

Information may also be transferred as part of a genuine sale, restructuring, merger or transfer of all or part of Way of the WolfPack Limited, subject to appropriate legal requirements.

9. International Data Processing

Although Way of the WolfPack Limited is based in New Zealand, some of the third-party technology and service providers we use may store or process information outside New Zealand.

As a result, personal information may be transferred to or processed in other countries.

Where this occurs, we take reasonable steps to work with reputable service providers and to ensure personal information is handled appropriately and in accordance with applicable privacy requirements.

Depending on where you live, privacy protections in another country may differ from those available in your country of residence.

10. Information Security

We use commercially reasonable administrative, technical and organisational measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

We also seek to use reputable third-party providers that maintain appropriate security measures.

However, no website, online platform, electronic transmission or data-storage system can be guaranteed to be completely secure. You acknowledge that information transmitted or stored electronically carries inherent security risks.

If we become aware of a privacy breach that requires notification under applicable law, we will take appropriate steps in accordance with our legal obligations.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide our products and services, maintain appropriate business records, comply with legal or accounting requirements, resolve disputes and protect our legitimate business interests.

For example, if you remain subscribed to our mailing list, we may retain the information required to maintain that subscription until you unsubscribe.

Certain transaction, accounting or legal records may need to be retained after you stop receiving communications from us or cease being a customer.

When personal information is no longer reasonably required, we may securely delete, anonymise or otherwise dispose of it.

12. Your Privacy Rights

Depending on the privacy laws that apply to you, you may have rights relating to your personal information, including the right to:

• ask what personal information we hold about you;
  
• request access to that information;
  
• request correction of inaccurate information;
  
• request deletion of information where applicable;
  
• withdraw consent where our processing relies on consent;
  
• object to or restrict certain processing in circumstances where applicable;
  
• request portability of certain personal information where applicable; and
  
• unsubscribe from marketing communications.

If you would like to exercise a privacy right or ask a question about information we hold about you, please contact:

Way of the WolfPack Limited
[email protected]

We may need to verify your identity before providing access to or making changes to personal information.

Nothing in this Privacy Policy limits any rights you may have under the New Zealand Privacy Act 2020 or other privacy legislation that applies to you.

13. Third-Party Websites and Services

Our Website may contain links to third-party websites, platforms or services, including social media platforms, retailers, payment providers and other external websites.

This Privacy Policy applies only to personal information collected or controlled by Way of the WolfPack Limited.

We are not responsible for the privacy practices, content or security of third-party websites or services. If you follow a link to another website or platform, we encourage you to review its privacy policy before providing personal information.

14. Children’s Privacy

Our Website, products and services are primarily directed to adults, including parents, caregivers, educators and professionals.

We do not knowingly collect personal information directly from children through this Website without appropriate consent where consent is legally required.

If you believe a child has provided personal information to us without appropriate authorisation or consent, please contact us at [email protected] so we can review the situation and take appropriate action.

15. Testimonials, Images and Participant Content

From time to time, we may share testimonials, reviews, photographs, video, comments, participant experiences or other content relating to our work.

Where content identifies an individual, we will use it in accordance with the permission provided to us and applicable law.

Participation in a programme, workshop, event, community or coaching relationship does not automatically give us permission to publicly disclose private or confidential information about you.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our Website, business, products, technology or legal obligations change.

The most current version will be published on this Website and identified by the Last Updated date at the top of this policy.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, wish to access or correct personal information we hold about you, or have a privacy-related concern, please contact:

Way Of The WolfPack Ltd

Auckland, New Zealand

NZBN: 9429046841261

Website: www.jacqlinrichards.com

Email: [email protected]

Thank you for trusting Way Of The WolfPack Ltd with your personal information. We are committed to treating it with care, respect and integrity.